Foton
Foton
Foton Motor logo
Chinese automaker Foton (Beiqi Foton Motor Co., Ltd.)
- a relatively young brand. The company was
founded August 28, 1996. It was originally a state-owned company
with a holding structure. It contains various types of property, and the
company's shares are traded on the stock exchange. The
company Beiqi Foton Motor Co., Ltd. It carries out its activities in
different regions and sectors of the economy. The headquarters is
located in the town of Foton Chang Ping, Beijing.
Foton brand history begins from the moment of its registration in
Beijing in 1996 under the name of Beiqi Foton Motor Co., Ltd. Already by
1998 the company's shares are placed on the stock
exchange, and a year later the brand received the title of "King of
light trucks." By the new millennium, the company Beiqi Foton Motor Co.,
Ltd. He announced a new development strategy, which
consists of several stages, which will be implemented from 2001 to
2006. It begins active development and introduction of three new
platforms:
- The first platform is designed for commercial vehicles.
- The second platform is designed to provide a better strategic management and improvement of the production process.
- And finally, the third platform of the brand and technological innovation.
In 2001, Beiqi Foton Motor Co., Ltd. Develop strategies, according
to which it will be developed, including the overall operational
strategy designed for all series of commercial road transport.
A year later carried out serious investments in the business in the
amount of 1 billion yuan. These funds were mainly on the creation and
development of a new production base for heavy-duty truck
lineup Auman. Production capacity of this built in Beijing's Huairou
district. In 2003, the "Foton Motor" making a major bet on the first
Beijing Machine-Building Plant. It allows you to
confidently enter the market of tourist coaches, medium and large
tonnage.
In the same year we completed the construction of production
facilities for the purpose of commercial vehicles. Creates and
implements corporate identity and symbolism Foton brand. In 2004 it
extends the basic idea according to which Foton is to take a sample
of General Motors Corporation management strategy, and also strive to
adopt the best aspects of operations management at the
company Toyota.
This year is also the year of the official launch of a new hotline
service support in the processing center of the company's calls. There
millionth car brand release "Photon". Officially goes on
sale a new development of the company: tourist bus intercity utility
model Foton Auv. In 2005, the Chinese TV channel conducts the
presentation of "My favorite Chinese brand" award, and the
company Foton awarded this honorary title as the best manufacturer
of commercial vehicles.
Meanwhile, Foton Auv model bus receives a special award: the award
BAAV 2005 he gets to "Asian Week Buses» (Asian Coach Week). At the
Beijing International Exhibition of commercial and special
vehicles, held in 2005, of Foton gets another award - "Best
manufacturer of commercial vehicles." By the end of 2005, the company
"Foton" reaches the value of 11, 932 billion yuan, which means
fourth among Chinese automakers. Mark is actively entering the South
Asian market, has started to deliver CKD kits (completely disassembled)
in Pakistan, which was chosen as the center, as well
as in the CIS market, supplying to car sets of SKD (products
unassembled). The company develops and African market by creating their
base in Algeria. In the countries of the Persian Gulf appears
representative of the brand in Kuwait.
Since the beginning of 2006 Foton enters the third
phase of its development and has set itself new challenges. According to
the chosen course, of Foton company begins to actively
improve the quality of their products, and in addition, the priority
of the task list appears the desire to reduce production costs and
increase globalization. In 2008. and in 2009. Foton became
the leader in sales of trucks and commercial vehicles in China.
Foton Toano
Today Foton company is actively developing its own independent
intellectual property rights and the independence of its brand. Beiqi
Foton Motor Co., Ltd. It seeks to build international
relations and the promotion of its products. The principles on which
to rely in Beiqi Foton Motor Co., Ltd., is a quality, low cost, and
globalization.
Foton Motor revenues grew by 19.3% in 2010. and amounted to 53.4 billion yuan.
This contributed to their increasing growth. Foton Motor Company has sold 682,895 vehicles, up 13.4% compared with the previous year, making it the first manufacturer of commercial vehicles. Today, of course, the Chinese trucks - the most popular in the world of commercial vehicles.
However, their growth was still lower than the average in the trucking industry. Last year, it sold 4,304,100 trucks, up 29.9%.
This contributed to their increasing growth. Foton Motor Company has sold 682,895 vehicles, up 13.4% compared with the previous year, making it the first manufacturer of commercial vehicles. Today, of course, the Chinese trucks - the most popular in the world of commercial vehicles.
However, their growth was still lower than the average in the trucking industry. Last year, it sold 4,304,100 trucks, up 29.9%.
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