DS Automobiles
The history of the brand DS
In 2009, the French company Citroen creates a premium sub-brand DS Automobiles,
specializing in the
production of luxury cars, with its unique design, high quality
equipment and expensive decoration. Starting from 2014, the company
became independent from the DS Citroen and became an
independent company with its principles and thinking. According to
Peugeot-Citroen Group Chairman Carlos Tavares, DS Automobiles brand will
continue to use the same platform, which are used in
other models of PSA, but it will be different from Citroen car
higher and advanced technical standards.
The emergence of modern models of DS preceded produced from 1955 to
1975, the line of business sedans with premium Citroen DS. These cars
received consonant with the abbreviation "DS" the
informal name of "Deesse", which translates as "Goddess". Citroen DS
those years differed advanced for its time with the original design
hydropneumatic suspension and streamlined body. The car
was rated at its true worth in the French government, the DS also
popular among various kinds of civil servants and the French glitterati.
Citroen DS has earned special recognition after this
sedan in 1962 managed to save the life of the president of France
Sharlyu de Gollyu during the attempt of terrorists. The last could cause
serious damage to the sedan body and penetrate the
wheel. But thanks to the actions of the driver, who had raised the
ground clearance by a hydro-pneumatic design, the car was able to safely
leave the fire place.
In 2009, the company has decided to revive the Citroen DS line
models. The first in this family became a compact city hatchback DS 3, based on the C3 platform. As the second
model of the newly created sub-brand DS in 2011 introduced the 5-door the Citroen DS 4, elected "most beautiful car of the year" at the International avtofestivale. DS Family
closes flagship DS 5 - the official car of the
President of France Francois Hollande. As of 2016 in Russia DS
Automobiles brand officially presented 2 models: 5-door hatchback
DS4 and elevated all-terrain version Crossback. The
emphasis the company is doing to the Chinese market, where these
vehicles are in high demand.
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